From my quotations file, a gem from two years ago:

Mr. Newman makes his own salad dressing at home, too, though he occasionally reaches for the stuff that started the Newman’s Own empire. To date, the food company has generated $220 million in charitable donations and has expanded to include popcorn and a line of fruit drinks and salsas, which he sometimes buys in jars at the grocery store. While the stunned checker grapples with the fact that Paul Newman is buying Newman’s Own salsa, he gets a kick out of saying, “It must be really good if I’m paying retail for it.”